I'm Vasu, a product builder and content creator based in London. I talk to users, make things with AI, put them out into the world, and see what happens next.
uniwise
A tool to help students find the right UK university, built from real student conversations.
Rizzle
AI video app with templates that made videos go viral.
Rizzle has since moved on to publisher tools, so the creator app I worked on is no longer live.
1Acre
A property platform. Grew Instagram from 0 to 100K and brought in buyers.
SlideSciences
Produced case studies, decks and explainer videos for international clients.
I run an Instagram account and a Telugu YouTube channel. Making content myself helps me understand the creator side of the problem and what actually works.
A few moments from meetups, events and conversations in London. I'm usually at founder and tech meetups here, and these conversations keep me curious and help me learn.
Through GrowthX, I've learned how to think about growth end-to-end, from user research and positioning to experiments and measurement. Here are a couple of examples.
GrowthX
A full breakdown across three levels of the funnel. Real, readable work from my GrowthX project, built as a learning capstone rather than a client result.
Zostel
A ready-to-implement plan to grow revenue from ₹9 Cr to ₹22.5 Cr in 12 months, built in a team of 7. A target and a plan, not an implemented result.
This one sits under an NDA, so I walk through the thinking on a call rather than post it.
A few things I've been part of outside of work.
At UCL, over 400 of us set the official Guinness World Record for the most people decorating cards at the same time.
Helped raise £100,000 for a UK charity through a Big Give matched-giving campaign.
I'm Vasu. I studied Electrical and Electronics Engineering, moved into content and growth, and am now finishing an MSc in Business Analytics at Aston University. Most of my work has happened somewhere between content, products and growth. I care about real problems, real users and building things that actually help.
uniwiseI'm always open to chat about product, growth, content or anything interesting you're working on.